Our last two videos have focused on the basics of Google—how the search engine’s algorithm works, and what ranking factors Google uses to decide which content to serve its users. In this video, I want to focus on one of the most important—and sometimes controversial—aspects of SEO: Keywords. I’m going to explain exactly what keywords are and why they’re so essential to SEO, and I’m going to show you a few tools you can use to start finding keywords to target with your content.
Going forward in this training, you’ll most likely want to havesome familiarity with a keyword tool, so you can practice some of the thingsI’m going to teach you.
So your homework after this video is to visit the various keywordtools I’ve mentioned, watch some of their demo videos, and perhaps sign up fora trial or use one of the free tools to do some keyword research of your own.
Here are the URLs you should visit to try these out:
Google Keywords Planner: ads.google.com/home/tools/keywords-planner
Ahrefs: ahrefs.com
UbersSuggest: neilpatel.com/ubersuggest
Keywords Everywhere: KeywordsEverywhere.com
Use these tools to do a few searches for keywords in your industryor niche. Look for keywords that have high volume and low difficulty, or reallyclear intent. Bring that list back here, and we’ll look at how you can usethese to supercharge your SEO.
