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2.1 Understanding Readability

Let's go over a few golden rules when it comes to creating SEO content.

I hope you had some time to play around with a of  few SEO the tools we covered in the last video, and that you now have a better understanding of what keywords your audience might be using, and which ones you may want to target with your SEO strategy. Hold on to those keywords for now. We’ll get back to them soon, but before we can talk about how to use those keywords in your content, we first need to go over a few golden rules when it comes to creating SEO content.

Your to do's

When you’re done watching, head over to Storychief and open up something you’re working on. If you haven’t started anything yet, then create anew story and cut and paste in an article you wrote, or something that’s been published on the website you’re working on.

Take a look at your readability score, and see what it says. If there’s room for improvement, edit your own content, using the information we covered in this lesson.

Focus on breaking up your long paragraphs, adding subheaders and other elements to make the content more digestible, and clarifying the language you’ve used. 

Try visiting some of your favorite blogs or websites, and take a look at what tactics they use to make their content more readable.

When you’re done, be sure to save this article as a draft, because in our next video, we’re going to look at what other steps you can take to help your SEO content take off, including working those keywords you’ve saved into your content.

Up next

2.2 Integrating Keywords

We'll learn how, when, and where to put keywords within the content we create.

Series episodes

SEO writing fundamentals - Introduction
SEO writing fundamentals - Introduction
Understanding Google Search
Understanding Google Search
1.1 How Google Works
1.1 How Google Works
1.2 The 3 types of SEO
1.2 The 3 types of SEO
1.3 All About Keywords
1.3 All About Keywords
Creating SEO Content
Creating SEO Content
2.1 Understanding Readability
2.1 Understanding Readability
2.2 Integrating Keywords
2.2 Integrating Keywords
2.3 Metadata and More
2.3 Metadata and More
Measuring SEO
Measuring SEO
3.1 Tools and Methods to Measure SEO Success
3.1 Tools and Methods to Measure SEO Success
Conclusion
Conclusion
4. Wrapping UP
4. Wrapping UP
Writing the perfect blogpost with StoryChief
Writing the perfect blogpost with StoryChief